Engineering Story

Rethinking the hair  dryer

We started with the problem

Hair dryers with big bulky motors have to put them in the head – it's the only place they will fit. That’s why hair dryer design hasn’t changed since the 1960s.

Then found a better way

The Dyson digital motor V9 propels 13 litres of air per second, but it’s no wider than 27 mm. Just small enough to turn conventional engineering on its head.
James Dyson comparing large, conventional motor with smaller Dyson digital motor V9
"But to truly rethink the hair dryer, we had to understand the science behind hair." Steve Courtney Senior Engineer

So we built our own hair lab

We started by constructing our own hair laboratory within our Research and Development facility in Malmesbury, England.
Invested in hair research
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Miles of natural hair tresses

We called in professional help

Akin Konizi, four-time winner of Britain's Hairdresser of the Year, was summoned to the laboratory.

Prototype followed prototype

We researched. We designed. We developed. We tested. We went back to the drawing board. Every improvement came through iteration.

It took 50 months and 103 engineers

But finally, we had it: the Dyson Supersonic™ hair dryer. But finally, we had it: the Dyson Supersonic™ hair dryer.
“With our digital motor, we changed vacuuming, and then hand drying. Now we’re changing hair care.”
James Dyson signature
James Dyson signature
James Dyson Inventor

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