Dyson cookies policy

Cookies are small text files that websites save onto your computer via your web browser. They've been around since the mid-1990s and are one of the most widely used technologies on the Internet. Many essential website functions rely on cookies. For example, you can't shop online without them as they are used to remember what you add to your shopping basket. They also make it possible for you to receive information and advertising online that is likely to be relevant and interesting to you.

The cookies we use at Dyson don't collect any personal information about you and they can't harm your computer, tablet or mobile phone. They are there to allow our websites to work, and to help us understand what information and advertising is most useful to visitors.

Your acknowledgement

By using this website you are accepting that Dyson may set cookies on your computer or mobile device.

How we use cookies

Many cookies on Dyson websites perform essential functions. When you shop online, they remember what's in your basket. When you use our online support, they enable you to select a machine and find the answers you are looking for.

Other cookies help us understand how our websites are used by visitors, so that we can improve what we do online. We use Web Analytics tools for this. No personal information about you is collected - in fact the Dyson people who work with our Web Analytics tools have no way of telling who you are. They look at things like how long web pages take to load, and what information visitors look at most. They also help identify any parts of our websites that aren't working as well as they should - so we can fix things.

A third type of cookie lets us know how well our online advertising works, and where we should place our online advertisements. Again, these cookies don't collect any personal information about you. They let us know if one of our advertisements on another website like Google or Yahoo has sent a visitor to a Dyson website.

We may also use cookies to help us reach people who are more interested in Dyson machines. So if you visit a Dyson website you may see our advertisements on other sites (but we still won't know who you are). This is known as remarketing or behavioural advertising.

Types of cookies used by Dyson

Cookies fall into two general categories: first party cookies (which we set) and third-party cookies (which are set by partners).

First-party cookies

These cookies are set by Dyson. For the most part, they enable essential functionality on our website. They also include Web Analytics cookies, which we use to understand how our websites are used by visitors so that we can improve them.

Third-party cookies

Third-party cookies are not set by Dyson, but by selected partners with whom we work. They don't collect or send any personal information about you. Some of them enable useful services, for example online questionnaires or Live Chat (which lets you ask questions of a Dyson expert). Others may be set by advertising networks we work with, so that they can place our online advertisements in the most appropriate places.

Social media cookies

Some pages on our websites let you share our content through social media sites like Facebook and Twitter. Sometimes we may embed videos from sites such as YouTube. These sites set their own cookies, which we don't control. You might like to check their websites to find out more about their cookies policies.

Managing cookies

Managing cookies

The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookie.

What happens if you reject all cookies?

You'll still be able to use some parts of our websites, including many of the pages with information about the latest Dyson machines. But some useful sections won't work if you disable cookies. For example, you won't be able to use online support or make purchases. You also won't be able to register your Dyson guarantee online or log in to your account.

How to manage cookies in different web browsers

Use the links below to find information on how to manage cookies on the major web browsers. These pages are not on Dyson websites, and are all in English (but most have options for different languages).

Mobile devices

(Different Blackberry devices have different instructions, but you can find all the different Blackberry user manuals at the above link.) If you use a web browser not listed above, please refer to your browser's documentation or online help for more information.

Not sure which web browser you have? Here's how to find out:

PC:Open your web browser and click "Help" at the top of the browser window. Then select "About". You should see a pop-up with information about your browser.

Mac:Open your web browser and click "Help" at the top of the browser window. Then select "About". You should see a pop-up with information about your browser.

Mobile:Check the name of the app you open to browse the Internet.

More information about managing cookies

www.allaboutcookies.org is a useful resource with a lot of detailed information about cookies and how to manage them.

If you'd like to find out more about opting out of retargeting or behavioural advertising, please visit the Network Advertising Initiative at www.networkadvertising.org/managing/opt_out.asp.